“The world we have created is a product of our thinking. If we want to change the world, we have to change our thinking.” — Albert Einstein
Behavioral Sustainability is a new movement to create a future that we want to live in and pass on for generations. It is built on behavioral insights from the social sciences and humanities that inform us about how we can create meaningful change. This movement is purposefully nonpartisan, diverse, and inclusive, and is fueled by a diversity in perspectives, backgrounds, and experiences. We don’t need to reinvent the wheel. There is so much we can learn from our past, other cultures, and from nature. We need intellectuals, activists, and everyone in between to make this movement truly come to life.
